Segmentation is the art and science of creating groups of prospects or existing customers you want to market your products or services to, generally based on replicating historical success in a certain market or pursuing a hypothesis about something new. Effective segmentation also helps you prioritize your leads and personalize your campaigns. In Radius, market segments are one type of audience. The other type of audience is company lists, which you build for account-based marketing.
How It Works
In Radius, you build segments from contact and business signals in Radius' proprietary Business Graph. The graph provides an expanded view of the companies in your CRM, as well as net-new records from Radius, helping you identify the companies your campaigns are converting and focus on prospects that follow those trends. You can also use custom signals for segmentation, and check segment lift scores to analyze and refine your segments based on predicted likelihood of success. Edit a segment if you want to make changes, or copy a segment if you want to build another with similar signals. When your segment is ready, deploy all or a subset of its records to a campaign in Salesforce or to a marketing automation tool (such as Marketo) or to a digital channel (like Facebook).
For best success building market segments, it's important to understand the signals you can select. Take a moment to review our signal and segment reference and learn how signal selection and filtering work.