When you set up Radius and integrate your CRM, you'll create a goal to analyze an individual stage in your marketing funnel, a sales opportunity, or a campaign objective. Your first goal should be specific rather than broad. For example, a specific goal might measure the number of prospects who sign up for a trial of your product. Measuring the number of prospects who eventually become customers is too broad because it measures the entire funnel.
Radius recommend that your first goal be specific to a funnel stage, such as MQL. When your first goal focuses on the top of the funnel, you'll have more data to collect giving you a more accurate reflection into what patterns exist and insights that are more actionable. For example, if you flip a coin three times and it lands on heads each time, it's easy to think it’s always going to land on heads. But if you flip a coin 1000 times, you’re more likely to get accurate results: roughly 50 / 50 heads and tails.
Ready to get started? Add a Radius Goal.