Skip to main content
Radius Help Center


Radius scoring prioritizes the hottest prospects for your team by scoring and grading each records so your team can significantly lift win rates and conversions. You can score and grade records in your CRM and MAT.

How Radius Scores Prospects

Radius scoring takes a fit-first approach to calculate which prospects look most like a buyer. We start by looking at matched records from your CRM or marketing automation tools to see where you've had historical success. Then, based on your historical success and Radius goal, we use our fit scoring model and firmographic data from The Network of RecordTM to calculate your hottest prospects and prioritize them for your team.

Setup takes a couple of minutes. Just map custom fields from your CRM or MAT to Radius scores and grades, and set your scoring ranges. Within a few hours, Radius scores prospects and sends them to your integrated tools so your team prioritizes which prospects to work first. After the initial setup, we'll sync every 30 minutes to score new records and update existing records.

  • Was this article helpful?