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September 2018 Radius Release Notes

What's new? The Radius app is now Radius Discover. And we're introducing Radius Unify! Read on for details...

A Note on Product and Feature Access

Products, features, and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager or email for product or feature access and guidance on getting started.

Announcing Radius Discover and Radius Unify!

This month, we're rebranding the Radius app and introducing our new platform, Radius Unify!

The Radius app is now called Radius Discover. As ever, it offers turn-key data intelligence to improve, segment, and activate audience data. And joining Radius Discover is Radius Unify, our enterprise customer data platform. It delivers:

  • High-quality, validated, standardized data.
  • Unified records from multiple data sources: your own first- and third-party data, as well as the The Network of Recordᵀᴹ.
  • Efficient search and segmentation.
  • Secure record storage.

Together, Radius Discover and Radius Unify form a robust, comprehensive solution for Radius business users, data analysts, data scientists, and developers, delivering all the go-to-market data and insights essential for your success.

Supporting Radius Unify is our new developer portal:

To get started with Radius Unify, reach out to your Radius Customer Success Manager. Or visit the Radius Unify page on the Radius website, where you can sign up for a personalized demo!

Welcome to Radius Unify!

Radius Unify Logo Blue (3).png

Use Radius Unify to onboard and map company, location, and contact data to Radius so we can ingest, match, and enrich it. Then use it to search for records from your own data sources and The Network of Record. And soon, you'll be able to use it to deploy records from Radius to other systems, and configure applications such as the Radius application and Radius Advertiser. You'll be able to enrich records in real-time with webhooks, too!

Here's a summary of current Radius Unify onboarding and use cases.

Onboard Your Data Sources

It all starts with data onboarding! To start using Radius Unify, you'll register your data sources, create and register any custom attributes you use, and map attributes between Radius and your data sources. Registering custom attributes adds them to Radius and tells Radius that they belong to you, exclusively. Mapping global and custom attributes back to your data source makes attribute values searchable.

If you register multiple data sources, you'll be able to access data from all of them, as well as The Network of Record, through Radius Unify.

Match, Validate, and Standardize Your Records

Submit records from your data source for matching with The Network of Record and receive match scores and standardized data, such as a USPS-formatted address, in return—for matched and unmatched records.

Unify Your Records Across Multiple Sources and Store Your Records in Radius

If you maintain data from multiple first- and third-party data sources, you can onboard them all to Radius and get a unified view of your records from all onboarded sources plus The Network of Record. Persisting your records in Radius stores them permanently until you delete them. You can also override Radius data if you know for sure that your data is right for your needs, and de-dupe records if multiple match candidates are returned by Radius.

Enrich Your Records With Radius Data

If a record in your registered data source matches to a place or contact in Radius, you can enrich your record with data from Radius.

Search All Your Data

Use JSON queries to search Radius Unify for all records you have access to: those in your registered data sources, as well as The Network of Record. Search by Radius global attributes as well as your own custom attributes, individually or in combination. Retrieve an audience of records based on Radius attributes and custom attributes. Radius returns up to 1000 records per search, paginated in groups of 10.

Radius Developer Portal

Radius Unify is supported by the Radius Developer Portal, at, where you can get details on key use cases, read our guides, test your calls using our interactive reference documentation, and build custom apps!


Radius Discover Offers Enhancements to Deployment Profiles for CSV

We've added several signals to deployment profiles for customers who deploy segments to CSV.

  • Accepts Insurance
  • Is Headquarters
  • Is Small Office/Home Office
  • Linkedin Company URL
  • Number of Locations (Chain Count)
  • Radius Rating
  • Time in Business

For details on deployment profiles, check out the help article: Create a Deployment Profile. And for more information on these signals, including definitions and best practices, check out the Radius Signals Reference!

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