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October 2016 Radius Release Notes

The October 2016 Radius release brings you… Radius Customer Exchange (Beta) Radius Customer Exchange (RCX), increased upmarket contact data, and Radius deployments to Salesforce accounts and contacts. Also enjoy enhanced user assistance!

A Note on Feature Access

Features and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager or email support@radius.com for feature access and guidance on getting started.

What’s new?

The October Radius release brings you… 

Radius Customer Exchange (Beta)

Radius Customer Exchange (RCX) adds insight, security, and ease to the co-marketing process. By matching each partner's records to the Radius Business Graph, RCX provides partners with instant visibility into mutual customers, new market opportunities and campaign performance without ever directly sharing each other's customer data. 

Increased Upmarket Contact Data

The Radius Business Graph has added three times more upmarket contacts—for companies with more than 100 employees and revenue greater than $10 million. With signals like Job Function and Contact Title, you can easily reach the right decision makers at your target accounts.

Radius Deployments to Salesforce Accounts and Contacts

You can now deploy new and existing accounts and contacts from segments created using the billions of signals in the Radius Business Graph℠. Start coordinating your marketing and sales activities on target accounts and create personalized campaigns that resonate with each prospect.

Radius Customer Exchange (Beta)

Who can use this feature?

  • Features and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager or email support@radius.com for feature access and guidance on getting started.
  • Available to customers who integrate Salesforce with Radius. You need Salesforce Group Edition or higher.
  • Users with RX User permissions can view, create, and edit Radius Customer Exchange.

Radius Customer Exchange adds insight, security, and ease to the co-marketing process.

By matching each partner's records to the Radius Business Graph, RCX provides partners with instant visibility into mutual customers, new market opportunities and campaign performance without ever directly sharing each other's customer data. Partners can target net-new businesses as well as those in their own CRM, their partner’s CRM, or both, based on co-marketing objectives and program permissions. Partners can identify the best segments and start executing campaigns within days.

RCX serves two primary use cases. 

Co-Marketing With Complementary Brands. Leverage each partner's accounts and prospects to instantly identify and engage the best prospects for your partnership. Get a more accurate view of shared customers and prospects and identify new joint marketing opportunities. For example, you and your co-marketing partner want to grow your partnership by targeting qualified businesses that are new to both of you.

Co-Marketing Within Your Enterprise. Quickly realize value from acquisitions or identify opportunity with other corporate divisions by gaining instant visibility into each other’s accounts and opportunities. Upsell and cross-sell each other’s products and services. For example, your company acquires a smaller competitor. Right away, you can align records in separate CRMs and start marketing to all the new customers you’ve gained. 

RCX is secure, fast, and easy. 

How RCX Works 

Set Up Your Partnership and Program

You’ll work with your Radius Customer Success Manager (CSM) to link your account with your partner’s and define your partnership and initial program. Your CSM will help you decide the that make up your program records, and which record types (New, Open, Won, and Lost) to make available to your partner for segmentation and deployment. You will also be able to specify whether your partner can deploy RBG matches for records that are exclusive to your CRM or restrict your program partner to deploying only accounts and prospects that are common to both partners. 

For customers who use Salesforce, setup concludes with a bi-directional sync between Radius and Salesforce for each partner. For customers who use CRM systems other than Salesforce, we’ll sync data from Radius to a CSV file. 

Explore 

When setup is complete, the partners can explore their market opportunity and select which prospects within the segment to target, leveraging the Radius Business Graph to find net-new leads or identify existing accounts within the segment.

Segment 

Partners work with their Radius CSM to refine existing programs or build new ones. Each partner can build their own segments or work with their partner to create segments for co-marketing campaigns. Each partner can see the standard signals used for all segments created within the partnership, though one partner’s customer signals are not visible to the other. 

Deploy  

Partners can deploy segments to Salesforce or CSV files and execute campaigns together or separately based on record access as defined in your program.

Radius Customer Exchange (Beta) Documentation 

For complete details on getting started with Radius Customer Exchange, please visit the RCX documentation

Increased Upmarket Contact Data

Who can use this feature?

  • Customers with Build segments permission.
  • By default, Administrator and Normal users can build segments.

Radius has added three times more upmarket contacts to the Radius Business Graph. With signals like Job Function and Contact Title, you can easily reach the right decision makers at your target accounts. Radius defines upmarket as companies with more than 100 employees and revenue greater than $10 million.

Enhanced User Assistance

Who can use this feature?

Available to customers who use these features. Some integrations require purchase.

Radius now has interactive walk-thrus for three key features: Insights, Performance, and Radius scoring for Marketo. 

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