A Note on Feature Access
Features and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager or email firstname.lastname@example.org for feature access and guidance on getting started.
The November Radius release brings you…
By integrating Twitter, you can deploy new records from the Radius Business GraphSM or existing records from Salesforce to new or existing Twitter Tailored Audience. Our Twitter integration helps you advertise to the right people based on your business goals and target audience characteristics.
Twitter-Radius Integration (Generally Available in November)
Who can use this feature?
Twitter Ads helps you advertise to the right people based on business goals and target audience traits. Radius makes it easy to sync with Twitter. All you need to do is connect to Twitter using your login credentials, and then select a default Ad account for your audience deployments.
After you’ve connected, you can deploy new records from the Radius Business Graph or existing records from Salesforce to a new or existing Tailored Audience. We’ll use emails and phone numbers to match those records to Twitter accounts associated with a business, giving you the most accurate list to leverage for your Twitter Ads campaigns.