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April 2016 Radius Release Notes

The April 2016 Radius release brings important new features and enhancements: an expanded Radiub Business Graph(SM), Market View on Insights and Segments, deployment of New records to Marketo, and much more.

A Note on Feature Availability

Features and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager or email support@radius.com for feature access and guidance on getting started.

What's new?

The April Radius release brings important new features and enhancements. Our expanded Radius Business GraphSM drives powerful features like Upmarket Data and Intent Data. And Market View lets you apply the Graph’s new signals when building segments and viewing insights. Segment Lift Scores helps you analyze and target your segments based on predicted likelihood of success. 

We’ve also enhanced the Marketo-Radius Integration with a wizard that lets you deploy New records to the Marketo Lead object and New, Open, Won, and Lost records to a Marketo static list. 

And now you can customize Radius Connect by configuring it to show only the information that’s important to your Sales team. 

Market View on Insights and Segments (Generally Available)

Market View lets you see the Radius signals that matter most to you—including the new upmarket signals and intent data—when you build segments or view insights.

When building a segment or viewing insights, choose a view to show either all signals or only signals that apply to upmarket, mid-market, or SMB prospects. For example, when you select the Mid-Market or Enterprise view,  the Daily Deals signal does not appear because that kind of information isn’t usually valuable to marketers targeting mid-market or enterprise customers. When you build a segment, any custom signals you use are available for selection from all market views. 

Considerations for Using Market View

  • When you select a market view from Insights, the Product Technologies signal shows data at the category level only. For example, you’ll see the category HR Management Systems, but not the product Intuit Payroll. When building a segment with Market View, however, you can highlight the Product Technologies signal to search for companies and technologies by name. 
  • Intent data is available when you select Enterprise and Mid-Market view only. 
  • Product Technologies and News and Events are not available in SMB view.

Build a Segment by Market View

  1. Start by clicking Segments, then click New Segment.
  2. Select a market view from the drop-down menu. Radius filters the list of signals based on your selection. 
  3. Click on the signals you want, and use Search if you need to.
    Tip: Start at the category level for a richer search, then drill down if you need to.  
  4. Name and save your segment. The segment appears in Your Segments.

Filter Insights by Market View

  1. Start by clicking Insights.
  2. Select a market view from the drop-down menu. Radius filters the signals it shows based on your market view. On Insights, the Product Technologies signal shows data at the category level only. For example, you’ll see the category HR Management Systems, but not Intuit Payroll.

 

Radius Business Graph Expansion (Generally Available Mid-April)

Who can use this feature?

  • The Radius Business Graph expansion supports both Salesforce and other CRM solutions. 
  • Features and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager or email support@radius.com for feature access and guidance on getting started.

This release delivers an important expansion to the Radius Business Graph. Radius can now help your organization target upmarket prospects as well as get information on prospect behavior, such as the intent to purchase products or services. 

The expansion also provides Headquarters data, which differentiates a company’s headquarters from any branch locations it has. 

Upmarket Data (Generally Available Mid-April) 

Who can use this feature?

  • Features affected by the Radius Business Graph expansion support both Salesforce and other CRM solutions. 
  • Features and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager email support@radius.com for feature access and guidance on getting started.

The newly expanded Radius Business Graph helps B2B marketers target companies Radius defines as upmarket: companies with more than 100 employees and revenue greater than $10 million. The Graph’s new upmarket signals include Contact Title,  Job Function, News & Events, and Product Technologies. You’ll find the new upmarket signals on your recommended segments. And with Market View, you can select upmarket signals when creating your own segments or viewing insights, to more effectively target the prospects you want.

Upmarket Signal

Segments

Insights

Contact Title

 

Headquarters (available to all customers) 

 

Job Function

 

News & Events

 

Product Technologies

Intent

 

Intent Data (Generally Available Mid-April)

Who can use this feature?

  • Features affected by the Radius Business Graph expansion support both Salesforce and other CRM solutions. 
  • Features and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager email support@radius.com for feature access and guidance on getting started.

he Radius Business Graph also now tracks the interests of B2B buyers via channels like web search, white paper downloads, and webinar participation. We currently monitor 11 parent categories (such as Compliance & Governance), 117 subcategories (such as Security, Compliance, and Regulation) and 2449 related topics (such as data security, managed security services, and security events).

The interests we track can signal the intent to purchase a product or service, so you can leverage intent data for more effective targeting when you build new segments, and use it to prioritize existing segments. Build campaigns that target the right customers in the right place at the right time. For example, if your company sells security solutions, view intent data for related categories and topics. Create segments and time your campaigns around peak interest behavior. Choose ad platforms where prospects are most likely to engage. 


Radius Connect Enhancements

Who can use this feature?

  • Radius Connect is available to organizations that use Radius and Salesforce. 
  • Features and enhancements are available based on your Radius contract. Please contact your Radius Customer Success Manager or email support@radius.com for feature access and guidance on getting started.
  • Radius Administrator permissions are required to set up this enhancement.
  • Users must be logged in to Facebook with their personal accounts to view Facebook data.

Radius Connect gives your Sales reps timely and accurate prospect data that lets them reduce research time, personalize conversations, and close more deals faster. Now you can make Radius Connect even better by configuring it to show only the information that’s important to your Sales team. 

We’ve also enhanced the Prospects card to show additional business information at a click.

Customize Radius Connect  

Customize the information your Sales reps will see on Radius Connect’s Quick Facts, Profile Comparisons, and Prospects sections. 

  1. First, work with your Sales team to identify the signals they want to see, the business profiles that are meaningful to them, and the criteria you want to use for finding nearby prospects.
  2. From the Radius Integrations page, click View Details for Salesforce.
  3. Click the Radius Connect tab. 
  4. On the Radius Connect integrations page, select up to 9 signals to appear in Quick Facts.
  5. Now select the sections you want to show for business profiles. If you select only one, your users will see the back of the card by default, which shows more details. For example, selecting Social Activity only will show metrics such as Facebook Likes and Checkins.  
  6. Finally, customize your Prospects section, which identifies similar businesses. You can edit the card title and indicate what type of prospect to focus on by selecting a goal, a type of record (Open, Won, Lost), and a distance. 

Preview and Save Your Radius Connect Customizations 

Sample data shows you how your customizations will look. 

  1. After you finish configuring your customizations, click Preview to see how they’ll look to users. Make adjustments if you need to.
  2. Save your changes.
  3. Let your Sales team know they’re getting customized signals, business profiles, and nearby prospects in Radius Connect. Also make sure they understand that they need to be logged in to Facebook to see Facebook information in Radius Connect.

View Quick Facts About Prospects (Coming in April) 

When you click the name of a prospect on the right side card in Radius Connect, the card flips to show more business information for that prospect. Click Back to return to the initial view.

Other Changes

Information Security Enhanced

We’ve upgraded password requirements. Here are the details.

  • Length: Your password must be 8 characters or longer.
  • Variety: You need to use a mix of letters and numbers with no number sequences (such as 12345) or repeated characters. 
  • Uniqueness: You can’t use common passwords, like passwordpassword123, or admin
  • Newness: You can’t reuse your last password.
  • Case-sensitivity: Enter your password with the same case used when you created it. 

Facebook–Radius Integration Issues Fixed

We’ve fixed a couple of issues related to the Facebook–Radius Integration.

Some customers encountered deployment issues because both of Facebook’s terms of service agreements were not signed. Contact your Radius Customer Success Manager or email support@radius.com if you have questions about which two Facebook terms of service agreements you need to sign. 

Credit Handling Issue Fixed

We fixed an issue related to adding credits automatically.

Radius Business Graph Improved

With the addition of upmarket data, the Radius Business Graph now has greater accuracy for Number of Employees and Annual Revenue information. 

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