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Radius Glossary

Use this glossary to understand common marketing, CRM, and data intelligence terms and how related features work in Radius. Want more? Let us know at docs@radius.com!
Term Definition
Account A type of record maintained in Salesforce, MAT, and other systems. It represents a company and is usually linked to contact records for that company. When you deploy account records from Radius, they become accounts in your CRM or MAT.
Append  To supply values to blank fields within a record. Data Append can be configured to do this for Salesforce records. See the Data Append help article for full details.
Attribute A characteristic of a company—such as its name, location, or annual revenue—that's tracked and analyzed as a data point. Some attributes, such as firmographic data, remain consistent throughout a company's lifespan. Other attributes, such as Number of Employees, change over time. And some attributes, such as Intent Data, change regularly. Radius tracks company attributes in The Network of RecordTM and lets you build market segments and company lists based on attributes. In the Radius Revenue Platform, attributes are referred to as "signals". 
Audience A group of contacts, leads, or accounts that you are targeting for marketing campaigns. In the Radius app, you can build two types of audiences: market segments and company lists. You can also generate recommended segments. For complete details, see the Market Segments and Company Lists help articles. 
Business The term for a category of signals you can select when building a market segment or company list. The term Radius uses to represent a commercial entity is "company".
Company A unique private or public commercial entity with or without a physical address and with or without subsidiaries or multiple locations. (Examples: Berkshire Hathaway, Dropbox, Radius). Not solely a location of a larger company. 
Company List The cornerstone of the Radius ABM solution, type of audience you build in Radius specifically for marketing to companies (accounts). In Radius, you can build a list, use filters to segment your list, and deploy records to Salesforce or CSV. For full details, see the Company Lists help article.
Compare To examine two records together to determine whether they match each other. 
Contact A type of record maintained in Salesforce, MAT, and other systems. It represents a person associated with a company. In Salesforce, when you convert a lead, the process creates two records: an account and a contact. When you deploy records from Radius, those representing people become lead or contact records in your CRM or MAT, based on what you specify during deployment.
The Customer Network A component of The Network of Record built from anonymized data sources shared by participating Radius customers. The customer network plays a crucial role in validating the accuracy of data points, especially those that can be corroborated based on outcomes from anonymized sales and marketing activities, such as sales tasks and email delivery information for marketing campaigns. Radius never surfaces any information from The Network of Record that is unique or proprietary to any data source. This means that a data point that's present in only one customer’s system of record will never be made available to anyone else.

For complete details, check out The Network of RecordTM help article.
Data Append The Radius product that supplies values for blank record fields during deployment. Check out the Data Append help article for full details.
Data Point A unit of data, such an attribute or a field value, that Radius tracks and maintains. 
Data Refresh To update field values within a record. Our Data Stewardship services can help you with this. 
Deploy To send records from Radius to Salesforce, your MAT, or a CSV file. You can deploy accounts, leads, or contacts.
Field Within a record, represents an attribute of a contact (such as Email) or a company (such as Annual Revenue); or represents metadata for the record (such as Account Owner or Last Modified Date/Time). The unit of data that defines the field is called a "value". Some fields are represented as signals in the Radius app, but not all Radius signals are explicitly fields, and Radius maintains and supplies data for dozens of fields that are not explicitly signals.
Full Append When you set up Data Append, you can If you opt to enrich existing CRM records. If you do, we'll fill missing values one time for standard business and contact fields and any additional fields you select. See the Data Append and Standard and Additional Data Append Field Reference help articles for full details. 
Full Sync When a customer implements Radius, they securely syncronize their Salesforce CRM, giving Radius a view into the data points that make up those records. During this initial sync, Radius anonymizes and aggregatesthis CRM data, removing all information that identifies its source. This initial sync is also known as a full sync because it syncs all your CRM data at one time.

When you change goals, Radius also performs a full sync.

Compare Incremental Sync. See also The Network of RecordTM help article.
Goal A model that you configure in Radius to represent your ideal sales and marketing outcomes based on two factors: the criteria you use to identify successful and unsuccessful campaign results; and the marketing channels you use. Changing goals within the Radius app kicks off a full sync. For full details, see the Goal Modeling help article.
Historical Success Rate

A key factor for measuring the performance of your marketing efforts, as well as a benchmark to meet or beat for future campaigns. Historical success is calculated based on rules you set up for your selected goal, and your rate is a factor in the calculation of predicted lift. Here's the calculation.

Historical Success = Won / (Won + Lost) for your entire CRM for the selected Radius goal.

See the Radius Historical Success Rate help article for more information and an example. 

Incremental Sync

Radius performs regular incremental syncs with all integrated CRM and MAT systems of record. These syncs anonymize, normalize, and match hundreds of thousands of new business and contact records every 30 minutes, and they identify and analyze changes to existing records, as well. During an incremental sync, if any data point not currently part of The Network is validated by matching to foundational or anonymized customer network data, that data point crosses the accuracy threshold and becomes part of The Network of Record.

Compare Full Sync. See also The Network of RecordTM help article.

Initial Sync When a customer implements Radius, they securely sync their Salesforce CRM or MAT, giving Radius a view into the data points that make up those records. During this initial sync, Radius anonymizes and aggregates this CRM data, removing all information that identifies its source. This initial sync is also known as a full sync because it syncs all the data in your system at one time.
Lead A type of record maintained in Salesforce, MAT, and other systems. It represents a person who is a prospect. In Salesforce, when you convert a lead, the process creates two records: an account and a contact. When you deploy records from Radius, those representing people become lead or contact records in your CRM or MAT, based on what you specify during deployment.
Location A single physical instance of a company. A company may have one location or many locations. A company with many locations is considered to be a chain. For more information on the Chain signal, see the Radius Signals Reference help article. 
Map / Mapping To associate a standard or custom field in your CRM or MAT to a field in Radius so that they can share data and maintain data integrity when the systems are synced. See the Radius-Salesforce Field Mapping and Matching Reference help article for more information.
Match  To compare a record with one or more other entities (person, place, or business entity, as in an API) or records representing entities (leads, contacts, or accounts, as in a CRM) and identify identical or near-identical pairs. Two identical or near-identical records are considered to match. 
Predicted Lift A score you'll find on segments you build in Radius or segments Radius recommends for you. Predicted lift uses your historical success rate in its calculation. Here's how everything adds up.

Historical success is calculated like this.

Historical Success = Won / (Won + Lost) for your entire CRM for the selected Radius goal.

Predicted lift is calculated like this.

Predicted Lift = Predicted Success Rate (for the segment) / Historical Success Rate for your entire CRM for the selected goal.

So, for example, if Goal A has a Historical Success Rate of 40%, and a given segment has a predicted success rate of 84%, the Predicted Lift score is 2.1x. This means that Radius predicts that deploying records from that segment will provide more than two times your historical success.

Segment A group of records representing prospects or existing customers that you want to market your products or services to, generally based on replicating historical success in a certain market or pursuing a hypothesis about a new market. In Radius, market segments are one type of audience. The other type is the company list, which you build for account-based marketing. You build audiences from contact and business signals in The Network of Record. For full details, see the Market Segments help article.
Signal An attribute that Radius tracks in The Network of Record. You select signals when you build segments and company lists. For complete details, see the Radius Signals Reference and Market Segments help articles. See also: Attribute and Field
Synchronization / Sync A programmatic action that analyzes your Salesforce or MAT data, validates it, compares it with Radius data, and finds matches so that the two systems can be reconciled and kept in agreement. When you set up the Radius app for the first time and integrate your system, or change goals, Radius performs an initial full sync. Following that, incremental syncs between integrated systems take place every 30 minutes. See also Full Sync, Incremental Sync, and The Network of RecordTM.
Territory A customer group or geographical area that one or a group of sales people are responsible for covering. For B2B companies, a territory might be defined by geography, target account size, government versus private-sector, or other customer characteristics.

In Radius, you can add territories as signals, and they function in the same way as custom signals for audience building. When you create a territory in Radius, it becomes available as a Region business signal.

For details, see the Territories and Verticals help article.
The Network of RecordTM Radius' proprietary data source, which powers all of Radius' products and services. Check out The Network of RecordTM help article for full details.
Validation A programmatic process that checks the accuracy of data. Radius validates data from your integrated CRM and MAT systems during full and incremental syncs.  
Value A unit of data that defines a field. For example, "225 Bush Street" is the value in the Street Address field for the Radius account record.
Vertical A customer group based on industry or market sector that one or a group of sales people are responsible for covering. 

In Radius, you can add verticals as signals, and they function in the same way as custom signals for audience building. When you create a vertical in Radius, it becomes available as an Industry business signal.

For details, see the Territories and Verticals help article.

 

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