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How Signal Selection and Filtering Work

Building a Radius segment is easy, but if you study up on selection interactions and filter logic, you can build even better segments, faster.

General Considerations for Selecting and Filtering Signals 

Keep these considerations in mind whenever you're building a segment.

  • When you select signals to build a segment in Radius, you’re filtering the records for your segment from all records available in The Network of RecordTM. For example, you start with all of the millions of businesses and contacts in The Network, and those numbers decrease as signal selection narrows your segment.
  • All contacts in The Network of Record are associated with businesses in The Network. If you add ANY contact signal to a segment, then your segment will include ONLY businesses that have at least one contact. All the contacts will match the contact signal you selected. 
  • A segment always includes both businesses and contacts, as available, but you’re not required to deploy businesses and contacts to campaigns. 
  • To get the segment coverage and targeting you want, you may need to build multiple segments. If most of the signals you use will remain the same and you only need to modify one or two, copy your first segment and then make modifications as needed to the copy.

How Yes / No Signals Work

Several Radius signals are binary signals, so their filter operator is YES or NO. But there’s a twist: a Yes selection means YES, but a No selection means either NO or UNKNOWN. For example, if you select Contact On LinkedIn = No, your segment will contain available businesses with contacts that Radius knows are not on LinkedIn AND businesses with contacts whose LinkedIn presence is unknown.

Some signal categories let you select one or more Yes / No signals. They work the same way as single Yes / No signals. For example, if you select Business On LinkedIn = YesBusiness On Twitter = No, and Business On Facebook = No, your segment will contain available businesses that 1) Radius knows are on LinkedIn; 2) businesses that Radius knows are not on Twitter or whose Twitter presence is unknown; OR 3) businesses that Radius knows are not on Facebook or whose Facebook presence is unknown.

How Multiselect Signals Work 

Some signal categories let you select multiple signals. The filter operator for multiple selected signals is AND: if you select multiple signals, your segment will contain businesses and contacts that match your selections for ALL of those signals. For example, if your selections are Industry = Wireless Telecommunications Carriers (except Satellite)State = California, Number of Employees = 250 to 499 Employees, and Number of Employees = 1,000 to 4,999 Employees, then your segment will contain all available businesses in the Wireless Telecom industry that are located in California AND have either 250 to 499 employees or 1,000 to 4,999 employees.

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