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Deploy a Market Segment to Twitter Ads

From your market segment, deploy New records from Radius or existing records from your CRM to a Twitter Tailored Audience.

Who can use this feature?

  • Customers with Deploy records permission.
  • By default, Administrator and Normal users can deploy segments.
  • Customers who deploy records to CSV need a special Radius account configuration to get field values for Open, Won, and Lost records. 
  • Customers with Radius Scoring and prioritized lead deployments enabled can deploy prioritized New leads to Salesforce. 

Standard Radius Fields Deployed to Twitter Tailored Audiences

Here is a list of fields we deploy.

  • Business Email
  • Business Phone
  • Contact Email
  • Contact Phone

Considerations and Best Practices for Deploying to a Twitter Tailored Audience

  • You can deploy up to 100,000 New records for each deployment. There is no limit for Open, Won, and Lost records.
  • Deploy at least 2,500 records so you'll have a sizeable audience in case some records don't match. 
  • Use the Audience Enhancement option to get a lift up to 4x in audience size. 
  • As soon as you receive the deployment CSV file in your email, import it to your CRM so you can track performance of New records from Radius.

Deploy Records to a Twitter Tailored Audience

  1. From Segments, select the audience you want records from.
  2. Click Deploy, and select where you'll send those records.
  3. Follow the flow to select the type and number of records, and an audience. We’ll email you after your deployment is finished.


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