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Deploy a Market Segment to Radius Advertiser Digital Channels

Deploy business contact data from a Radius market segment to the digital channels you use with Radius Advertiser. If you do not integrate Salesforce with Radius, you can deploy New records from Radius. If you do integrate, you can also deploy Open, Won, and Lost records from Salesforce.

Who can use this feature?

  • Customers with Deploy records permission.
  • By default, Administrator and Normal users can deploy segments.
  • All Radius Advertiser customers can deploy New records from Radius to digital channels. Salesforce integration is required for deploying Open, Won, and Lost records to digital channels.
  • Radius Advertiser destinations are specified in your Radius Advertiser contract.

For each destination you select when deploying a market segment, Radius will send your segment to all devices that destination makes available. For example, Adobe Audience Manager can display ads on Android mobile devices, iOS mobile devices, and desktop browsers. If you select Adobe Audience Manager as your destination, your ad will appear on all those types of devices. 

File delivery time depends on the destinations. For most destinations, your file will be available at the destinations within 5 to 6 days. For LinkedIn, it can take up to 10 days. For full details on destinations and related considerations, see the Radius Advertiser Destination and Delivery Reference.

  1. Open the segment you want to deploy.
  2. Click Deploy and select Digital Channels.
  3. Follow the flow to select the destinations you want, name your deployment file and, if you sync with Salesforce, the types of records you want: New, Open, Won, or Lost. 
  4. Click Submit to send the segment to your destinations. 
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