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Deploy a Market Segment to Pardot

Deploy net-new Radius records to Pardot. Plus, save time by adding your existing Pardot records directly to a list from an audience you target using Radius.

Who can use this feature?

  • Customers with Deploy records permission.
  • By default, Administrator and Normal users can deploy segments.
  • Customers who deploy records to CSV need a special Radius account configuration to get field values for Open, Won, and Lost records. 
  • Customers with Radius Scoring and prioritized lead deployments enabled can deploy prioritized New leads to Salesforce. 

Before you deploy, make sure your segment is optimized with the right signals for the campaign you're running, so you have the data you need. For example, if you're running an email campaign, your segment should include reachability signals for Contact, Business, or both. The Contact signal is Contact Has Direct Email and the Business signal is Business Has Email.

Considerations for Deploying to Pardot

  • Did you upload previous CSV file(s) from Radius? Uploading files will ensure that the number of New Radius records in your segment align with what you've deployed in the past.
  • We recommend you deploy only the records you'll take action on since we update our data every two weeks. You'll want to use our freshest data. However, you can deploy up to 100,000 New record per deployment.
  • Radius deploys a standard set of fields for New records. Radius tags Open, Won, and Lost records in a list or campaign, but does not deploy field values for Open, Won, Lost records.

Deploy Records to Pardot

Radius deploys New, Open, Won, and Lost records as Pardot prospects. Radius deploys a standard set of fields for New records when you deploy to Pardot. If you're deploying Open, Won, or Lost records, you'll need to assign them to a new or existing Pardot List since they already exist in your Pardot. Radius tags Open, Won, and Lost records in a list, but does not deploy field values for Open, Won, Lost records.

  1. From Segments, select the audience you want records from.
  2. Click Deploy and select Pardot.
  3. Follow the flow to select the type and number of records. We’ll email you after your deployment is done.