Quickly send records from a target audience you've created in Radius to Salesforce, your MAT, or one or more digital advertising platforms so your sales and marketing teams can take action. You can also deploy records to a CSV file if you need to make changes before uploading the file to your systems of record.
Radius groups records into four categories so you can deploy the records that fit your needs. Further, depending on your destination, you can deploy leads or accounts and contacts.
- New represents net-new businesses and contacts from The Network of RecordTM. They are great for top-of-the-funnel marketing and sales campaigns.
- Won represents existing businesses and contacts that we've matched and defined successful based on your Radius goal. Won is great for upsell or cross-sell opportunities.
- Lost represents existing businesses and contacts we've matched and defined as rejected or disqualified based on your Radius goal. Lost is great for re-nurturing.
- Open represents existing businesses and contacts we've matched but didn't meet your Radius goal criteria for successful or disqualified.