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Market Segment Deployments

Market Segment Deployments
Quickly send records from an audience you've targeted in Radius to your CRM, MAT, digital advertising platforms so your sales and marketing teams can take action. You can also export records to a CSV file so you can make any changes to the file yourself before uploading the CSV file to your systems of record.

Once you target a market segment in Radius, you can deploy contact and business records from that segment into tools you've integrated, or a CSV file. Radius groups records into four categories so you can deploy the records that fit your need.

  • New represents net-new businesses and contacts from The Network of RecordTM. They are great for top-of-the-funnel marketing and sales campaigns.
  • Won represents existing businesses and contacts that we've matched and defined successful based on your Radius goal. Won is great for upsell or cross-sell opportunities.
  • Lost represents existing businesses and contacts we've matched and defined as rejected or disqualified based on your Radius goal. Lost is great for re-nurturing.
  • Open represents existing businesses and contacts we've matched but didn't meet your Radius goal criteria for successful or disqualified. 
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