To make sure your historical success rate is accurate, it’s important to define your goal based on two factors:
- The criteria you use to identify successful and unsuccessful campaign results.
- The marketing channel you use.
When defining a goal in Radius, you identify criteria for Won records and for Lost records. For example, as a marketer, you might consider an MQL conversion to be a “won" record, whereas a record that does not convert is “lost”.
In Radius, historical success rate is calculated as:
Won / (Won + Lost)
Put simply, your rate tells you how many records were won (or converted) as a percentage of how many attempts were made. So if you made 220 attempts and won 100 of those, you’d have a 45% success rate.
Radius Insights surfaces the signals where you’ve historically done well and shows your success rate across all signals or a subset of signals. You can use selected signals to build a segment directly from Insights in order to try to match or beat your historical success in marketing campaigns you deploy to.
Radius Segments shows your historical success for segments based on the signals they include. And your list of recommended segments shows historical success for each of the top segments Radius identifies for you.
Across Radius features, historical success is tied directly to the currently selected goal. If you use multiple goals and switch between them, you’ll see your historical success rate change on Insights and on individual segments.