When building your TAM in Radius, keep scale in mind: don’t be too broad with your segment (for example, all companies headquartered on the west coast) or too narrow (for example, small-to-midsize software companies based in New Jersey using Salesforce expressing intent for sales and marketing). Be realistic about what factors make up your market. You want the TAM to be total but also addressable.
For more granular detail, you can always create additional segments in Radius. For example, explore segments for specific territories, personas, and other hypotheses you want to test.
Build Your Total Addressable Market
- Click New Segment and follow the flow to name and save your segment and start building. We suggest naming your segment "TAM Segment". (If your organization uses Recommended Segments, you'll get two options for creating segments. Select Build My Own.)
Select each signal that contributes to your total addressable market. For example, if you sell hardware and networking hardware to healthcare providers of all sizes on the west coast, you might select these signals. And you might play around with the Intent Data signal for Enterprise Hardware. As you select signals, you'll see them listed on the segment builder. Play around with adding or removing signals and you'll see the segment's record and contact numbers change, reflecting net new records from Radius (New), as well as the records already in your CRM (Open, Won, and Lost).
Industry signals: Health And Medical Centers, Hospitals
Region signals: California, Oregon, Washington
Product Technologies signals: Server Technologies, Network Management, Data Management & Storage
Review your segment, then save it.
Find your finished TAM segment on the Segments dashboard. You can keep it as is for reference or do further modeling from the original or a copy. When you're ready to run campaigns, you can deploy records directly from your TAM segment (or any version of it) to your CRM or MAT.