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Once you target an audience in Radius, you can deploy customer and business records from a segment into your sales and marketing tools so sales can reach out to people and marketing can run campaigns.

Within a segment, records are grouped into four categories with distinct purposes.

  • New represents net-new contact and business records from The Network of RecordTM. They are great for top-of-the-funnel marketing and sales campaigns.
  • Won represents existing businesses and contacts that we've matched and defined successful based on your Radius goal. Won is great for upsell or cross-sell opportunities.
  • Lost represents existing businesses and contacts we've matched and defined as rejected or disqualified based on your Radius goal. Lost is great for re-nurturing.
  • Open represents existing businesses and contacts we've matched but didn't meet your Radius goal criteria for successful or disqualified. Open is great for nurturing.

Become an Expert

Learn how to send  the same contacts and businesses across multiple channels and schedule Radius deployments so your team gets a steady steam of data.

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