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Deploy a Market Segment to Twitter Ads

Deploy net-new Radius records to a Twitter Tailored Audience. Plus, save time by adding your existing CRM records directly to a Tailored Audience.

Who can use this feature?

  • Customers with Deploy records permission.
  • By default, Administrator and Normal users can deploy segments.


Standard Radius Fields Deployed to Twitter Tailored Audiences

Here is a list of fields we deploy.

  • Business Email
  • Business Phone
  • Contact Email
  • Contact Phone

Best Practices for Deploying to a Twitter Tailored Audience

  • Deploy at least 2,500 records to account for ones that may not match.
  • Use audience enhancement for lifts in audience size. We've seen upwards of 4x lift.
  • Import the CSV file to your CRM as soon as we email it to you. This way, you can the track performance of New records.

Deploy Records to a Twitter Tailored Audience

You can deploy up to 100,000 New records for each deployment. There is no limit for Open, Won, and Lost records.

  1. From Segments, select the audience you want records from.
  2. Click Deploy, and select where you'll send those records.
  3. Follow the wizard to select the type and number of records, and an audience.

We’ll email you after your deployment is finished.


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