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Radius-Salesforce Field Mapping Reference

Radius uses a set of fields to capture contact and business information about companies in The Network of RecordTM. Depending on your setup, you may need to add Radius fields as custom fields in Salesforce to receive information that is important to your organization. Learn which Radius fields map to standard Salesforce fields, and identify which contact and business fields require a custom Salesforce field so you can prepare Salesforce for a seamless integration.

Since Radius maps to most standard fields in Salesforce by default, our standard integration with Salesforce is easy. If you're using Data Append to capture firmographic, technographic, or contact information not standard in Salesforce, you'll need to create custom fields in Salesforce to receive values. Once you're finished adding custom fields in Salesforce, you'll need to set field level permissions to let your team read, write, or edit them.

Here's a list of the Radius fields that correspond to fields on your Salesforce CRM objects. Radius fields that require custom fields in Salesforce are also identified here, along with custom field guidelines. 

 

Lead Field Mapping

Need help with Salesforce? Here's the Salesforce help for standard Lead Fields. And here's how to create custom fields and custom field types. (Salesforce documentation)

Radius Field

Description

Maps to Standard Salesforce Field 

Salesforce Field

Supported Salesforce Custom Field Type

Accepts Credit Cards 

A field that returns true or false. True if the business accepts credit cards.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Accepts Insurance

A field that returns true or false. True if the business accepts insurance.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Advertises Online

A field that returns true or false. True if they use advertising technology.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Advertising Technology

A list of advertising technology that a business uses. For example, Appnexus or Google Adsense.

 

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Annual Revenue

The range of the Annual Revenue for the business.

 

Create a custom field using a supported field type. Radius Annual Revenue field values are strings, and the standard Salesforce field, Annual Revenue, accept only numeric values.

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business City

City of the lead’s address. For example, San Francisco. 

City

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business Name

Name of business the lead is affiliated with.

Company

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business Postal Code

ZIP or postal code of the lead’s address.

ZIP

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business State

State or province of the lead's address.

State/Province

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business Street

Street address for the lead. For example, 255 Bush Street. 

Address

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Chain Type

If the business is a chain, we'll provide the type of chain. For example, National or Local.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Contact's First Name

First name of the lead. 

✔ 

First Name

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Contact's Job Title

Position of lead within his or her company.

Title

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Contact's Last Name

Last name of the lead.

Last Name

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

E-Commerce Technology

A list of the e-commerce technology that a business will use.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Email

Lead's email address in valid email address format: jsmith@acme.com. 

Email

Email

Facebook

The URL of the Facebook page of the business.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Fax Number

Lead’s fax number.

Fax

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Google Places

The URL of the Google Places page of the business.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Hours of Operation

The hours of operation of the business.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Is Headquarters

A field that returns true or false. True if the business is the headquarters.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Is Small Office / Home Office

A field that returns true or false. True if the business is a small office or home office.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

LinkedIn Company URL

The URL of the LinkedIn Company page of the business.

 

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

NAICS Code

The six-digit North American Industry Classification System (NAICS) code. This is the standard used to classify business establishments into 20 industries.

 

Create a custom field

Number, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

NAICS Description

A brief description of an organization’s line of business, based on its NAICS code.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Number of Employees

Number of employees at the business.

 

Create a custom field using a supported field type. Radius Number of Employees field values are strings, and the standard Salesforce field, Employees, accepts only numeric values.

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Number of Locations (Chain Count)

If the business is a chain, then this number returns number of locations exist in the U.S.

 

Create a custom field

Number, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Online Storefront 

Returns true if the business has an online storefront.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Phone Number

Lead’s primary phone number.

Phone

Phone

Price Range

The price range of the business if it offers a service to consumers (i.e. restaurant, auto repair shop). This is out of 5.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Radius Grade

Adds a letter value for business grade. For example, A, B, C, and D.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Radius Rating

Our proprietary rating system that rates the health of a business from A to F. An A rating is the highest.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Radius Score

Adds a number value for the business score. For example, a number from 1 to 100.

 

Create a custom field

Number

SIC Code

Standard Industrial Classification code of the account’s main business categorization. Up to 10 characters are allowed in this field.

 

Create a custom field

Number, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

SIC Description

A brief description of an organization’s line of business, based on its SIC code.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Territory

If you maintain territories in Radius, we'll a send the name of the territory.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Time in Business

How long a business has been in operation by less than a year, more than 10 years, or year ranges in between.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Twitter

Name of the Twitter account associated to the business.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Vertical

If you maintain verticals in Radius, we'll a send the name of the vertical.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Web Analytics

A list of web analytics that the business uses.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Web SEO

A list of SEO technologies that the business uses.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Website

URL of the business website. For example, www.radius.com.

Website

URL

Yelp

The Yelp URL of the business.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)


Account Field Mapping

Need help with Salesforce? Here's the Salesforce help for standard Account Fields. And here's how to create custom fields and custom field types. (Salesforce documentation)

Radius Field

Description

Maps to Standard Salesforce Field 

Salesforce Field

Supported Salesforce Custom Field Type

Accepts Credit Cards 

A field that returns true or false. True if the business accepts credit cards.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Accepts Insurance

A field that returns true or false. True if the business accepts insurance.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Advertises Online

A field that returns true or false. True if they use advertising technology.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Advertising Technology

A list of advertising technology that a business uses. For example, Appnexus or Google Adsense.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Annual Revenue

The range of the Annual Revenue for the business.

 

Create a custom field using a supported field type. Radius Annual Revenue field values are strings, and the standard Salesforce field, Annual Revenue, accept only numeric values.

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business City

City of the account’s address. For example, San Francisco. 

Billing City

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business Name

Name of business.

Account Name

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business Postal Code

ZIP or postal code of the account’s address.

Billing Zip/Postal Code

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business State

State or province of the account's address.

Billing State/Province

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Business Street

Street address for the account. For example, 255 Bush Street. 

Billing Street

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Chain Type

If the business is a chain, we'll provide the type of chain. For example, National or Local.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

E-Commerce Technology

A list of the e-commerce technology that a business uses.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Facebook

The URL of the Facebook page of the business.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Fax Number

Account’s fax number.

Fax

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Google Places

The URL of the Google Places page of the business.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Hours of Operation

The hours of operation of the business.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Is Headquarters

A field that returns true or false. True if the business is the headquarters.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Is Small Office / Home Office

A field that returns true or false. True if the business is a small office or home office.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

LinkedIn Company URL

The URL of the LinkedIn Company page of the business.

 

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

NAICS Code

The six-digit North American Industry Classification System (NAICS) code. This is the standard used to classify business establishments into 20 industries.

NAICS Code

Number, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

NAICS Description

A brief description of an organization’s line of business, based on its NAICS code.

NAICS Description

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Number of Employees

The range of Number of Employees for the business.

 

Create a custom field using a supported field type. Radius Number of Employees field values are strings, and the standard Salesforce field, Employees, accepts only numeric values.

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Number of Locations (Chain Count)

If the business is a chain, then this number returns number of locations exist in the U.S.

 

Create a custom field. 

Number, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Online Storefront 

Returns true if the business has an online storefront.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Phone Number

Account’s primary phone number.

Phone

Phone

Price Range

The price range of the business if it offers a service to consumers. This is out of 5.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Radius Grade

Adds a letter value for business grade. For example, A, B, C, and D.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Radius Rating

Our proprietary rating system that rates the health of a business from A to F. An A rating is the highest.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Radius Score

Adds a number value for the business score. For example, a number from 1 to 100.

 

Create a custom field

Number. Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

SIC Code

Standard Industrial Classification code of the account’s main business categorization. Up to 10 characters are allowed in this field.

SIC Code

Number, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

SIC Description

A brief description of an organization’s line of business, based on its SIC code.

SIC Description

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Territory

If you maintain territories in Radius, we'll a send the name of the territory.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Time in Business

How long a business has been in operation by less than a year, more than 10 years, or year ranges in between.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Twitter

Name of the Twitter account associated to the business.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Vertical

If you maintain verticals in Radius, we'll a send the name of the vertical.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Web Analytics

A list of web analytics that the business uses.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Web SEO

A list of SEO technologies that the business uses.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Website

URL of the business website. For example, www.radius.com.

Website

URL

Yelp

The Yelp URL of the business.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

 

Contact Field Mapping

Need help with Salesforce? Here's the Salesforce help for standard Contact Fields. And here's how to create custom fields and custom field types. (Salesforce documentation)

Radius Field

Description

Maps to Standard Salesforce Field 

Salesforce Field

Supported Salesforce Custom Field Types

Contact Job Function

Specific contact job function.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Contact Title

Specific contact job title.

Title

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Email

Contact email address.

Email

Email

First Name

Contact first name.

✔ 

First Name

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Last Name

Contact last name.

Last Name

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

LinkedIn Profile URL

The LinkedIn profile URL of the contact.

 

Create a custom field

URL, Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

Phone

Contact phone number.

Phone

Phone

Seniority Level

The seniority level of the contact. For example, VP, Director, Manager, or Owner.

 

Create a custom field

Text, Text Area (Long), Text Area (Rich), Text (Encrypted)

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