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Radius-Salesforce Field Mapping and Matching Reference

Radius uses a set of fields to capture contact and business information about companies in The Network of Recordᵀᴹ. Depending on your setup, you may need to add Radius fields as custom fields in Salesforce to receive information that is important to your organization. Learn which Radius fields map to standard Salesforce fields, and identify which contact and business fields require a custom Salesforce field so you can prepare Salesforce for a seamless integration.

Since Radius maps to most standard fields in Salesforce by default, our basic integration is easy. 

If you're using Data Append to capture firmographic, technographic, or contact information not standard in Salesforce, you'll need to create custom fields in Salesforce to receive values. Once you're finished adding custom fields in Salesforce, you'll need to set field level permissions to let your team read, write, or edit them. It's also essential to grant Read access for a set of fields on each object so that Radius can match your records. 

Here's a list of the Radius fields that correspond to fields on your Salesforce CRM objects. Radius fields that require custom fields in Salesforce are also identified here, along with custom field guidelines. 

Lead Field Mapping

Need help with Salesforce? Here's Salesforce help for standard Lead Fields and how to create custom fields. Plus, learn considerations and limits for each custom field type. (Salesforce documentation)

Radius Field

Description

Maps to Standard Salesforce Field 

Salesforce Field

Read Access Required for Matching

Recommended Salesforce Custom Field Type

Accepts Credit Cards 

A field that returns true or false. True if the business accepts credit cards.

 

Create a custom field.

 

Text, Text Area (Rich), 

Accepts Insurance

A field that returns true or false. True if the business accepts insurance.

 

Create a custom field.

 

Text, Text Area (Rich)

Advertises Online

A field that returns true or false. True if they use advertising technology.

 

Create a custom field.

 

Text, Text Area (Rich)

Advertising Technology

A list of advertising technology that a business uses. For example, Appnexus or Google Adsense.

 

 

Create a custom field.

 

Text, Text Area (Rich)

Annual Revenue

The range of the Annual Revenue for the business.

 

Create a custom field using a supported field type. Radius Annual Revenue field values are strings, and the standard Salesforce field, Annual Revenue, accept only numeric values.

Text, Text Area (Rich)

Business City

City of the lead’s address. For example, San Francisco. 

City

Text, Text Area (Rich)

Business Name

Name of business the lead is affiliated with.

Company

Text, Text Area (Rich)

Business Postal Code

ZIP or postal code of the lead’s address.

ZIP

Text, Text Area (Rich)

Business State

State or province of the lead's address.

State/Province

Text, Text Area (Rich)

Business Street

Street address for the lead. For example, 255 Bush Street. 

Address

Text, Text Area (Rich)

Chain Type

If the business is a chain, we'll provide the type of chain. For example, National or Local.

 

Create a custom field.

 

Text, Text Area (Rich)

Contact's First Name

First name of the lead. 

✔ 

First Name

Text, Text Area (Rich)

Contact's Job Title

Position of lead within his or her company.

Title

Text, Text Area (Rich)

Contact's Last Name

Last name of the lead.

Last Name

Text, Text Area (Rich)

      Converted

 

E-Commerce Technology

A list of the e-commerce technology that a business will use.

 

Create a custom field.

 

Text, Text Area (Rich)

Email

Lead's email address in valid email address format: jsmith@acme.com. 

Email

Email

Facebook

The URL of the Facebook page of the business.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Fax Number

Lead’s fax number.

Fax

 

Text, Text Area (Rich)

Google Places

The URL of the Google Places page of the business.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Hours of Operation

The hours of operation of the business.

 

Create a custom field.

 

Text, Text Area (Rich)

Is Headquarters

A field that returns true or false. True if the business is the headquarters.

 

Create a custom field.

 

Text, Text Area (Rich)

Is Small Office / Home Office

A field that returns true or false. True if the business is a small office or home office.

 

Create a custom field.

 

Text, Text Area (Rich)

LinkedIn Company URL

The URL of the LinkedIn Company page of the business.

 

 

Create a custom field.

 

URL, Text, Text Area (Rich)

NAICS Code

The six-digit North American Industry Classification System (NAICS) code. This is the standard used to classify business establishments into 20 industries.

 

Create a custom field.

 

Number, Text, Text Area (Rich)

NAICS Description

A brief description of an organization’s line of business, based on its NAICS code.

 

Create a custom field.

 

Text, Text Area (Rich)

Number of Employees

Number of employees at the business.

 

Create a custom field using a supported field type. Radius Number of Employees field values are strings, and the standard Salesforce field, Employees, accepts only numeric values.

Text, Text Area (Rich)

Number of Locations (Chain Count)

If the business is a chain, then this number returns number of locations exist in the U.S.

 

Create a custom field.

 

Number, Text, Text Area (Rich)

Online Storefront 

Returns true if the business has an online storefront.

 

Create a custom field.

 

Text, Text Area (Rich)

Phone Number

Lead’s primary phone number.

Phone

Phone

Price Range

The price range of the business if it offers a service to consumers (i.e. restaurant, auto repair shop). This is out of 5.

 

Create a custom field.

 

Text, Text Area (Rich)

Radius Grade

Adds a letter value for business grade. For example, A, B, C, and D.

 

Create a custom field.

 

Text, Text Area (Rich)

Radius Rating

Our proprietary rating system that rates the health of a business from A to F. An A rating is the highest.

 

Create a custom field.

 

Text, Text Area (Rich)

Radius Score

Adds a number value for the business score. For example, a number from 1 to 100.

 

Create a custom field.

 

Number

SIC Code

Standard Industrial Classification code of the account’s main business categorization. Up to 10 characters are allowed in this field.

 

Create a custom field.

 

Number, Text, Text Area (Rich)

SIC Description

A brief description of an organization’s line of business, based on its SIC code.

 

Create a custom field.

 

Text, Text Area (Rich)

     

Status

 

Territory

If you maintain territories in Radius, we'll a send the name of the territory.

 

Create a custom field.

 

Text, Text Area (Rich)

Time in Business

How long a business has been in operation by less than a year, more than 10 years, or year ranges in between.

 

Create a custom field.

 

Text, Text Area (Rich)

Twitter

Name of the Twitter account associated to the business.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Vertical

If you maintain verticals in Radius, we'll a send the name of the vertical.

 

Create a custom field.

 

Text, Text Area (Rich)

Web Analytics

A list of web analytics that the business uses.

 

Create a custom field.

 

Text, Text Area (Rich)

Web SEO

A list of SEO technologies that the business uses.

 

Create a custom field.

 

Text, Text Area (Rich)

Website

URL of the business website. For example, www.radius.com.

Website

URL

Yelp

The Yelp URL of the business.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Account Field Mapping

Need help with Salesforce? Here's the Salesforce help for standard Account Fields and how to create custom fields. Plus learn considerations and limits for each custom field type. (Salesforce documentation)

Radius Field

Description

Maps to Standard Salesforce Field 

Salesforce Field

Read Access Required for Matching

Recommended Salesforce Custom Field Type

Accepts Credit Cards 

A field that returns true or false. True if the business accepts credit cards.

 

Create a custom field.

 

Text, Text Area (Rich)

Accepts Insurance

A field that returns true or false. True if the business accepts insurance.

 

Create a custom field.

 

Text, Text Area (Rich)

Advertises Online

A field that returns true or false. True if they use advertising technology.

 

Create a custom field.

 

Text, Text Area (Rich)

Advertising Technology

A list of advertising technology that a business uses. For example, Appnexus or Google Adsense.

 

Create a custom field.

 

Text, Text Area (Rich)

Annual Revenue

The range of the Annual Revenue for the business.

 

Create a custom field called "Radius Annual Revenue" using a supported field type. Radius Annual Revenue field values are strings, and the standard Salesforce field, Annual Revenue, accept only numeric values.

Text, Text Area (Rich)

Business City

City of the account’s address. For example, San Francisco. 

Billing City

Text, Text Area (Rich)

Business Name

Name of business.

Account Name

Text, Text Area (Rich)

Business Postal Code

ZIP or postal code of the account’s address.

Billing ZIP/Postal Code

Text, Text Area (Rich)

Business State

State or province of the account's address.

Billing State/Province

Text, Text Area (Rich)

Business Street

Street address for the account. For example, 255 Bush Street. 

Billing Street

Text, Text Area (Rich)

Chain Type

If the business is a chain, we'll provide the type of chain. For example, National or Local.

 

Create a custom field.

 

Text, Text Area (Rich)

E-Commerce Technology

A list of the e-commerce technology that a business uses.

 

Create a custom field.

 

Text, Text Area (Rich)

Facebook

The URL of the Facebook page of the business.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Fax Number

Account’s fax number.

Fax

 

Text, Text Area (Rich)

Google Places

The URL of the Google Places page of the business.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Hours of Operation

The hours of operation of the business.

 

Create a custom field.

 

Text, Text Area (Rich)

Is Headquarters

A field that returns true or false. True if the business is the headquarters.

 

Create a custom field.

 

Text, Text Area (Rich)

Is Small Office / Home Office

A field that returns true or false. True if the business is a small office or home office.

 

Create a custom field.

 

Text, Text Area (Rich)

LinkedIn Company URL

The URL of the LinkedIn Company page of the business.

 

 

Create a custom field.

 

URL, Text, Text Area (Rich)

NAICS Code

The six-digit North American Industry Classification System (NAICS) code. This is the standard used to classify business establishments into 20 industries.

NAICS Code

 

Number, Text, Text Area (Rich)

NAICS Description

A brief description of an organization’s line of business, based on its NAICS code.

NAICS Description

 

Text, Text Area (Rich)

Number of Employees

The range of Number of Employees for the business.

 

Create a custom field called "Radius Number of Employees" using a supported field type. Radius Number of Employees field values are strings, and the standard Salesforce field, Employees, accepts only numeric values.

Text, Text Area (Rich)

Number of Locations (Chain Count)

If the business is a chain, then this number returns number of locations exist in the U.S.

 

Create a custom field. 

 

Number, Text, Text Area (Rich)

Online Storefront 

Returns true if the business has an online storefront.

 

Create a custom field.

 

Text, Text Area (Rich)

Phone Number

Account’s primary phone number.

Phone

 

Phone

Price Range

The price range of the business if it offers a service to consumers. This is out of 5.

 

Create a custom field.

 

Text, Text Area (Rich)

Radius Grade

Adds a letter value for business grade. For example, A, B, C, and D.

 

Create a custom field.

 

Text, Text Area (Rich)

Radius Rating

Our proprietary rating system that rates the health of a business from A to F. An A rating is the highest.

 

Create a custom field.

 

Text, Text Area (Rich)

Radius Score

Adds a number value for the business score. For example, a number from 1 to 100.

 

Create a custom field.

 

Number. Text, Text Area (Rich)

SIC Code

Standard Industrial Classification code of the account’s main business categorization. Up to 10 characters are allowed in this field.

SIC Code

 

Number, Text, Text Area (Rich)

SIC Description

A brief description of an organization’s line of business, based on its SIC code.

SIC Description

 

Text, Text Area (Rich)

     

Shipping City

 
     

Shipping State

 
     

Shipping Street

 
     

Shipping ZIP/Postal Code

 

Territory

If you maintain territories in Radius, we'll a send the name of the territory.

 

Create a custom field.

 

Text, Text Area (Rich)

Time in Business

How long a business has been in operation by less than a year, more than 10 years, or year ranges in between.

 

Create a custom field.

 

Text, Text Area (Rich)

Twitter

Name of the Twitter account associated to the business.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Vertical

If you maintain verticals in Radius, we'll a send the name of the vertical.

 

Create a custom field.

 

Text, Text Area (Rich)

Web Analytics

A list of web analytics that the business uses.

 

Create a custom field.

 

Text, Text Area (Rich)

Web SEO

A list of SEO technologies that the business uses.

 

Create a custom field.

 

Text, Text Area (Rich)

Website

URL of the business website. For example, www.radius.com.

Website

URL

Yelp

The Yelp URL of the business.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Contact Field Mapping

Need help with Salesforce? Here's the Salesforce help for standard Contact Fields and how to create custom fields. Plus learn considerations and limits for each custom field type. (Salesforce documentation)

Radius Field

Description

Maps to Standard Salesforce Field 

Salesforce Field

Read Access Required for Matching

Recommended Salesforce Custom Field Type

      Account Name / ID  
      Contact ID  

Contact Job Function

Specific contact job function.

 

Create a custom field.

 

Text, Text Area (Rich)

Contact Title Specific contact job title. Title   Text, Text Area (Rich)
Email Contact email address. Email Email
First Name Contact first name. First Name Text, Text Area (Rich)
Last Name Contact last name. Last Name Text, Text Area (Rich)

LinkedIn Profile URL

The LinkedIn profile URL of the contact.

 

Create a custom field.

 

URL, Text, Text Area (Rich)

Phone Contact phone number. Phone Phone

Seniority Level

The seniority level of the contact. For example, VP, Director, Manager, or Owner.

 

Create a custom field.

 

Text, Text Area (Rich)

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