Radius-Salesforce Field Mapping and Matching Reference

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Radius uses a set of fields to capture contact and business information about companies in The Network of Recordᵀᴹ. Depending on your setup, you may need to add Radius fields as custom fields in Salesforce to receive information that is important to your organization. Learn which Radius fields map to standard Salesforce fields, and identify which contact and business fields require a custom Salesforce field so you can prepare Salesforce for a seamless integration.

Since Radius maps to most standard fields in Salesforce by default, our basic integration is easy.

If you're using Data Append to capture firmographic, technographic, or contact information not standard in Salesforce, you'll need to create custom fields in Salesforce to receive values. Once you're finished adding custom fields in Salesforce, you'll need to set field level permissions to let your team read, write, or edit them. It's also essential to grant Read access for a set of fields on each object so that Radius can match your records.

Here's a list of the Radius fields that correspond to fields on your Salesforce CRM objects. Radius fields that require custom fields in Salesforce are also identified here, along with custom field guidelines.

Lead Field Mapping
Account Field Mapping
Contact Field Mapping

Lead Field Mapping

Need help with Salesforce? Here's Salesforce help for standard Lead Fields and how to create custom fields. Plus, learn considerations and limits for each custom field type. (Salesforce documentation)

Radius Field	Description	Maps to Standard Salesforce Field	Salesforce Field	Read Access Required for Matching	Recommended Salesforce Custom Field Type
Accepts Credit Cards	A field that returns true or false. True if the business accepts credit cards.		Create a custom field.		Text, Text Area (Rich),
Accepts Insurance	A field that returns true or false. True if the business accepts insurance.		Create a custom field.		Text, Text Area (Rich)
Advertises Online	A field that returns true or false. True if they use advertising technology.		Create a custom field.		Text, Text Area (Rich)
Advertising Technology	A list of advertising technology that a business uses. For example, Appnexus or Google Adsense.		Create a custom field.		Text, Text Area (Rich)
Annual Revenue	The range of the Annual Revenue for the business.		Create a custom field using a supported field type. Radius Annual Revenue field values are strings, and the standard Salesforce field, Annual Revenue, accept only numeric values.	✔	Text, Text Area (Rich)
Business City	City of the lead’s address. For example, San Francisco.	✔	City	✔	Text, Text Area (Rich)
Business Name	Name of business the lead is affiliated with.	✔	Company	✔	Text, Text Area (Rich)
Business Postal Code	ZIP or postal code of the lead’s address.	✔	ZIP	✔	Text, Text Area (Rich)
Business State	State or province of the lead's address.	✔	State/Province	✔	Text, Text Area (Rich)
Business Street	Street address for the lead. For example, 255 Bush Street.	✔	Address	✔	Text, Text Area (Rich)
Chain Type	If the business is a chain, we'll provide the type of chain. For example, National or Local.		Create a custom field.		Text, Text Area (Rich)
Contact's First Name	First name of the lead.	✔	First Name	✔	Text, Text Area (Rich)
Contact's Job Title	Position of lead within his or her company.	✔	Title	✔	Text, Text Area (Rich)
Contact's Last Name	Last name of the lead.	✔	Last Name	✔	Text, Text Area (Rich)
			Converted	✔
E-Commerce Technology	A list of the e-commerce technology that a business will use.		Create a custom field.		Text, Text Area (Rich)
Email	Lead's email address in valid email address format: jsmith@acme.com.	✔	Email	✔	Email
Facebook	The URL of the Facebook page of the business.		Create a custom field.		URL, Text, Text Area (Rich)
Fax Number	Lead’s fax number.	✔	Fax		Text, Text Area (Rich)
Google Places	The URL of the Google Places page of the business.		Create a custom field.		URL, Text, Text Area (Rich)
Hours of Operation	The hours of operation of the business.		Create a custom field.		Text, Text Area (Rich)
Is Headquarters	A field that returns true or false. True if the business is the headquarters.		Create a custom field.		Text, Text Area (Rich)
Is Small Office / Home Office	A field that returns true or false. True if the business is a small office or home office.		Create a custom field.		Text, Text Area (Rich)
LinkedIn Company URL	The URL of the LinkedIn Company page of the business.		Create a custom field.		URL, Text, Text Area (Rich)
NAICS Code	The six-digit North American Industry Classification System (NAICS) code. This is the standard used to classify business establishments into 20 industries.		Create a custom field.		Number, Text, Text Area (Rich)
NAICS Description	A brief description of an organization’s line of business, based on its NAICS code.		Create a custom field.		Text, Text Area (Rich)
Number of Employees	Number of employees at the business.		Create a custom field using a supported field type. Radius Number of Employees field values are strings, and the standard Salesforce field, Employees, accepts only numeric values.	✔	Text, Text Area (Rich)
Number of Locations (Chain Count)	If the business is a chain, then this number returns number of locations exist in the U.S.		Create a custom field.		Number, Text, Text Area (Rich)
Online Storefront	Returns true if the business has an online storefront.		Create a custom field.		Text, Text Area (Rich)
Phone Number	Lead’s primary phone number.	✔	Phone	✔	Phone
Price Range	The price range of the business if it offers a service to consumers (i.e. restaurant, auto repair shop). This is out of 5.		Create a custom field.		Text, Text Area (Rich)
Radius Grade	Adds a letter value for business grade. For example, A, B, C, and D.		Create a custom field.		Text, Text Area (Rich)
Radius Rating	Our proprietary rating system that rates the health of a business from A to F. An A rating is the highest.		Create a custom field.		Text, Text Area (Rich)
Radius Score	Adds a number value for the business score. For example, a number from 1 to 100.		Create a custom field.		Number
SIC Code	Standard Industrial Classification code of the account’s main business categorization. Up to 10 characters are allowed in this field.		Create a custom field.		Number, Text, Text Area (Rich)
SIC Description	A brief description of an organization’s line of business, based on its SIC code.		Create a custom field.		Text, Text Area (Rich)
			Status	✔
Territory	If you maintain territories in Radius, we'll a send the name of the territory.		Create a custom field.		Text, Text Area (Rich)
Time in Business	How long a business has been in operation by less than a year, more than 10 years, or year ranges in between.		Create a custom field.		Text, Text Area (Rich)
Twitter	Name of the Twitter account associated to the business.		Create a custom field.		URL, Text, Text Area (Rich)
Vertical	If you maintain verticals in Radius, we'll a send the name of the vertical.		Create a custom field.		Text, Text Area (Rich)
Web Analytics	A list of web analytics that the business uses.		Create a custom field.		Text, Text Area (Rich)
Web SEO	A list of SEO technologies that the business uses.		Create a custom field.		Text, Text Area (Rich)
Website	URL of the business website. For example, www.radius.com.	✔	Website	✔	URL
Yelp	The Yelp URL of the business.		Create a custom field.		URL, Text, Text Area (Rich)

Account Field Mapping

Need help with Salesforce? Here's the Salesforce help for standard Account Fields and how to create custom fields. Plus learn considerations and limits for each custom field type. (Salesforce documentation)

Radius Field	Description	Maps to Standard Salesforce Field	Salesforce Field	Read Access Required for Matching	Recommended Salesforce Custom Field Type
Accepts Credit Cards	A field that returns true or false. True if the business accepts credit cards.		Create a custom field.		Text, Text Area (Rich)
Accepts Insurance	A field that returns true or false. True if the business accepts insurance.		Create a custom field.		Text, Text Area (Rich)
Advertises Online	A field that returns true or false. True if they use advertising technology.		Create a custom field.		Text, Text Area (Rich)
Advertising Technology	A list of advertising technology that a business uses. For example, Appnexus or Google Adsense.		Create a custom field.		Text, Text Area (Rich)
Annual Revenue	The range of the Annual Revenue for the business.		Create a custom field called "Radius Annual Revenue" using a supported field type. Radius Annual Revenue field values are strings, and the standard Salesforce field, Annual Revenue, accept only numeric values.	✔	Text, Text Area (Rich)
Business City	City of the account’s address. For example, San Francisco.	✔	Billing City	✔	Text, Text Area (Rich)
Business Name	Name of business.	✔	Account Name	✔	Text, Text Area (Rich)
Business Postal Code	ZIP or postal code of the account’s address.	✔	Billing ZIP/Postal Code	✔	Text, Text Area (Rich)
Business State	State or province of the account's address.	✔	Billing State/Province	✔	Text, Text Area (Rich)
Business Street	Street address for the account. For example, 255 Bush Street.	✔	Billing Street	✔	Text, Text Area (Rich)
Chain Type	If the business is a chain, we'll provide the type of chain. For example, National or Local.		Create a custom field.		Text, Text Area (Rich)
E-Commerce Technology	A list of the e-commerce technology that a business uses.		Create a custom field.		Text, Text Area (Rich)
Facebook	The URL of the Facebook page of the business.		Create a custom field.		URL, Text, Text Area (Rich)
Fax Number	Account’s fax number.	✔	Fax		Text, Text Area (Rich)
Google Places	The URL of the Google Places page of the business.		Create a custom field.		URL, Text, Text Area (Rich)
Hours of Operation	The hours of operation of the business.		Create a custom field.		Text, Text Area (Rich)
Is Headquarters	A field that returns true or false. True if the business is the headquarters.		Create a custom field.		Text, Text Area (Rich)
Is Small Office / Home Office	A field that returns true or false. True if the business is a small office or home office.		Create a custom field.		Text, Text Area (Rich)
LinkedIn Company URL	The URL of the LinkedIn Company page of the business.		Create a custom field.		URL, Text, Text Area (Rich)
NAICS Code	The six-digit North American Industry Classification System (NAICS) code. This is the standard used to classify business establishments into 20 industries.	✔	NAICS Code		Number, Text, Text Area (Rich)
NAICS Description	A brief description of an organization’s line of business, based on its NAICS code.	✔	NAICS Description		Text, Text Area (Rich)
Number of Employees	The range of Number of Employees for the business.		Create a custom field called "Radius Number of Employees" using a supported field type. Radius Number of Employees field values are strings, and the standard Salesforce field, Employees, accepts only numeric values.	✔	Text, Text Area (Rich)
Number of Locations (Chain Count)	If the business is a chain, then this number returns number of locations exist in the U.S.		Create a custom field.		Number, Text, Text Area (Rich)
Online Storefront	Returns true if the business has an online storefront.		Create a custom field.		Text, Text Area (Rich)
Phone Number	Account’s primary phone number.	✔	Phone		Phone
Price Range	The price range of the business if it offers a service to consumers. This is out of 5.		Create a custom field.		Text, Text Area (Rich)
Radius Grade	Adds a letter value for business grade. For example, A, B, C, and D.		Create a custom field.		Text, Text Area (Rich)
Radius Rating	Our proprietary rating system that rates the health of a business from A to F. An A rating is the highest.		Create a custom field.		Text, Text Area (Rich)
Radius Score	Adds a number value for the business score. For example, a number from 1 to 100.		Create a custom field.		Number. Text, Text Area (Rich)
SIC Code	Standard Industrial Classification code of the account’s main business categorization. Up to 10 characters are allowed in this field.	✔	SIC Code		Number, Text, Text Area (Rich)
SIC Description	A brief description of an organization’s line of business, based on its SIC code.	✔	SIC Description		Text, Text Area (Rich)
			Shipping City	✔
			Shipping State	✔
			Shipping Street	✔
			Shipping ZIP/Postal Code	✔
Territory	If you maintain territories in Radius, we'll a send the name of the territory.		Create a custom field.		Text, Text Area (Rich)
Time in Business	How long a business has been in operation by less than a year, more than 10 years, or year ranges in between.		Create a custom field.		Text, Text Area (Rich)
Twitter	Name of the Twitter account associated to the business.		Create a custom field.		URL, Text, Text Area (Rich)
Vertical	If you maintain verticals in Radius, we'll a send the name of the vertical.		Create a custom field.		Text, Text Area (Rich)
Web Analytics	A list of web analytics that the business uses.		Create a custom field.		Text, Text Area (Rich)
Web SEO	A list of SEO technologies that the business uses.		Create a custom field.		Text, Text Area (Rich)
Website	URL of the business website. For example, www.radius.com.	✔	Website	✔	URL
Yelp	The Yelp URL of the business.		Create a custom field.		URL, Text, Text Area (Rich)

Contact Field Mapping

Need help with Salesforce? Here's the Salesforce help for standard Contact Fields and how to create custom fields. Plus learn considerations and limits for each custom field type. (Salesforce documentation)

Radius Field	Description	Maps to Standard Salesforce Field	Salesforce Field	Read Access Required for Matching	Recommended Salesforce Custom Field Type
			Account Name / ID	✔
			Contact ID	✔
Contact Job Function	Specific contact job function.		Create a custom field.		Text, Text Area (Rich)
Contact Title	Specific contact job title.	✔	Title		Text, Text Area (Rich)
Email	Contact email address.	✔	Email	✔	Email
First Name	Contact first name.	✔	First Name	✔	Text, Text Area (Rich)
Last Name	Contact last name.	✔	Last Name	✔	Text, Text Area (Rich)
LinkedIn Profile URL	The LinkedIn profile URL of the contact.		Create a custom field.		URL, Text, Text Area (Rich)
Phone	Contact phone number.	✔	Phone	✔	Phone
Seniority Level	The seniority level of the contact. For example, VP, Director, Manager, or Owner.		Create a custom field.		Text, Text Area (Rich)