Connect your Google AdWords to Radius so you can send Radius records to new or existing Google User Lists. Google AdWords helps you reach new customers, increase brand awareness, and grow your business through Google’s online advertising program. Google Customer Match lets you show ads to customers based on data you share with Google about those customers.
Who can use this feature?
Before You Start
Here's what you'll need.
- A Google AdWords account with Administrator or Ads Manager permissions.
Connect Google AdWords
Connect to Google AdWords using OAuth by using your login credentials. OAuth authentication expires every few months, but we’ll remind you when to renew your login credentials so you stay connected.
- From the Radius main menu, select Integrations.
- Under Available Integrations, find Google and click Connect.
- Log in to Google with your Google Ads Account credentials. This is the account you’ll use to create and edit Customer Match audiences.