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Example Goal for Direct Mail Response Rate

Here is an example of Won and Lost rules for a direct mail response rate campaign goal. Marketing sends a series of direct mailers to businesses. The mailer includes a promo code for a free trial or sample of a product and a URL or phone number to redeem it.

Goal

Total Segment Size

Won Rules

Lost Rules

Historical Success Rate

Prospect redeems online or over the phone using the code, changing the record status.

1,000,000

20000

Rule: Lead Response = Not Empty

980000

Rule: Lead Response = Empty

2%

 

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