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Example Goal for Email Form Submission

Here is an example of Won and Lost rules for a email form submission goal. Marketing deploys a campaign of personalized emails that includes a linked offer for prospects to submit on the company’s website.

Goal

Total Segment Size

Won Rules

Lost Rules

Historical Success Rates

Prospect clicks and fills out the web form, changing their record status to Sales Qualified and queuing a call from an account executive

10,000

500

Rule: Account Status = Requested

9500

Rule: Lead Status = Renurtue / Recycle

5%

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