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Radius Advertiser Destination and Delivery Reference

Powered by LiveRamp, Radius Advertiser offers over 500 deployment destinations for digital ads. This reference identifies authentication and setup requirements—as well as related considerations—for our customers' most commonly used destinations.

Device Delivery

Different destinations offer ad delivery to different devices, based on either device type, such as Android mobile devices; or data, such as personally identifiable information (PII). For example, Adobe Audience Manager can display ads on Android mobile devices, iOS mobile devices, and desktop browsers. When your deployment file reaches the destination, you can find it there and execute your campaign on any supported device. Depending on the destination, the time from Radius deployment to destination delivery can take up to 10 days, but in most cases, it's 5 to 6 days. 

Device or Data Definition
Android Your ad appears on Android-based touchscreen mobile devices such as smartphones and tablets.
Custom_ID Your ad appears on multiple devices based on an ID that follows a specific individual across different devices. 
Desktop Your ad appears in browsers on desktop computers.
iOS Your ad appears on iOS-based mobile devices, including the iPhone and iPad.
PII  Your ad appears on multiple devices based on personally identifiable information used to identify an individual on a device.

Destinations

When you purchase Radius Advertiser, we'll ask for specific setup information for each destination you want to send ads to. Here's what you'll need to provide for several of our most frequently used destinations. If you want to use other destinations supported by LiveRamp but not listed here, just let your CSM know and they can get setup requirements for you. For destinations that have online documentation related to these requirements, we've included links to those help sites here.

Destination

Supported Delivery Options

Setup Requirements

Considerations

Adform is an all-in-one platform for digital advertising.

Desktop

iOS

Android

Client: The name of your company or account as registered with Adform. It should not have spaces or special characters. Example: CompanyInc  or Account_Name.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

Adobe Audience Manager is a data management platform (DMP) that delivers ads across all advertising distribution platforms.

Desktop

iOS

Android

Adobe Contact(s): The email address(es) of your primary account contact(s) at Adobe. 

Cookie Data Source ID: Your numeric Adobe Data Source ID for desktop.

iOS Data Source ID: Your numeric Adobe Data Source ID for iOS

Android Data Source ID: Your numeric Adobe Data Source ID for Android

Need help with Adobe Audience Manager requirements? Just search their help site.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

AdRoll is a full-service display platform that provides retargeting, analytics, optimization, and enterprise solutions for advertisers.

Desktop

Advertisable ID: The ID registered with and provided by AdRoll.

Operation Type: Your instruction to either add records to or delete records from AdRoll. 

Pixel EID: A unique ID provided by AdRoll when you set up your account. It activates AdRoll Pixel, which tracks conversions. 

Need help with AdRoll requirements? Just search their help site

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

 

DoubleClick Bid Manager by Google

Desktop

iOS

Android

EntityID: Your advertiser ID or partner ID as registered with DoubleClick Bid Manager. The name should not include hyphens.

Important: Google is strict about who can make or modify account configurations, and may require that you whitelist your account with them in order to deploy audiences through DoubleClick Bid Manager. Contact your Google DBM Technical Account Manager for assistance. Whitelisting can take 7 to 10 days, so if you use DoubleClick Bid Manager, make sure to start the process early.

Your Google account manager must map LiveRamp's DMP account to the advertiser account (DBM or AdWords) that will receive the segments before your file can be delivered.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days.

DoubleClick for Publishers by Google

Desktop

iOS

Android

EntityID: Your advertiser ID or partner ID as registered with DoubleClick for Publishers. The name should not include hyphens.

Your Google account representative must map LiveRamp's DMP account to your Google Account ID before your file can be delivered.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

Facebook Custom Audiences lets you reach customers you already know with ads on Facebook. 

Custom ID

Client Name: Your company name. Radius supplies this value. For spaces, it should use an underscore. It should not include special characters. Example: CompanyInc or Account_Name. 

Package Name: (Optional) An alphanumeric identifier. Radius supplies this value.

Share Account ID(s): The numeric Facebook account ID(s) where your segments should be sent. If you have multiple IDs, separate them with commas.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

The client name, package name, and segment name will appear as part of the audience name on Facebook. You can use these values to help organize your deliveries.

Google Adwords Customer Match lets advertisers customize marketing efforts based on audience segments from CRM data. Users can retarget existing customers or reach new prospects across YouTube, Gmail, and Search.

PII

Google Account ID: Your account ID as registered with Google Adwords Customer Match (sometimes referred to as MCC or CID). The name should not include hyphens. 

Your Google account representative must map LiveRamp's DMP account to your Google Account ID before your file can be delivered.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

Google Adwords Display Network

Desktop

iOS

Android

Entity ID: Your account ID as registered with Google Display Network (sometimes referred to as MCC or CID). The name should not include hyphens. 

Your Google account manager must map LiveRamp's DMP account to the advertiser account (DBM or AdWords) that will receive the segments before your file can be delivered.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days.

LinkedIn Campaign Manager lets advertisers engage prospects on LinkedIn and anywhere online with relevant ads and content. 

Desktop

Custom ID

Account ID: The 9-digit number after "accounts/" in the URL when you are logged in to LinkedIn Campaign Manager. Example:  www.linkedin.com/ad/accounts/nnnnnnnnn

Label: Specify LiveRamp.

During setup, LinkedIn requires that you log in to your LinkedIn Ad account. Your Radius CRM will walk you through that process and let you enter your own credentials so that they are secure and never shared.

The segment file you deployed from Radius will be available at your selected destinations within 6 to 10 days. 

LiveIntent lets users market and advertise via email using real-time intent data. 

Custom ID

 

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

MediaMath lets agencies and advertisers plan, execute, optimize, and analyze marketing programs across all channels, formats, and screens.

Desktop

iOS

Android

MediaMath File Prefix: Your company or account name at MediaMath. For spaces, it should use an underscore. It should not include special characters. Example: CompanyInc or Account_Name.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

File prefix is used for troubleshooting if needed. 

Oracle / BlueKai is a data management platform, data exchange, and analytics system that lets first- and third-party data providers utilize their data effectively online and across devices.

Desktop

iOS

Android

Account ID: Your numeric Account ID. Often referred to as "Site ID" or "SID."

Customer: Your customer name as registered with BlueKai. It should not include spaces or special characters. Example: CompanyInc or Company_Name.

Email Of Bluekai Account Representative: The email address of your BlueKai account rep. Separate emails with commas if you have more than one.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

RocketFuel is a predictive marketing platform provider, offering DMP and DSP capabilities to optimize performance, awareness, and lift across marketing multiple channels and devices.

Desktop

iOS

Android

Account Rep Email: The email address(es) of your RocketFuel account representative(s). Separate emails with commas if you have more than one.

Client: Your advertiser or account name as registered with RocketFuel. It should not include spaces or special characters. Example: CompanyInc or Client_Name.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

Salesforce DMP lets marketers and media companies deliver relevant consumer experiences by capturing, unifying, and activating data signatures across every device and every channel in real time.

Desktop

iOS

Android

Advertiser Name: The name of your company or account as registered with Salesforce DMP. It should be 40 characters or fewer, all lowercase, with no special characters. Example: company_name.

Email Of Your Salesforce DMP Account Rep: The email address(es) of your Salesforce DMP account rep(s). Separate multiple emails with commas if you have more than one.

Your Email Address(es): Email addresses of your users who will send ads to Salesforce DMP. Separate multiple emails with commas if you have more than one.

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

Twitter Tailored Audiences lets advertisers define their own groups of existing and target customers and connect with them on Twitter. 

Custom ID

Client ID: Your 4-digit customer ID as registered with Twitter.

Client Name: The name of your company as registered with Twitter. It should not include spaces or special characters. Example: CompanyInc or Client_Name.

Package Name: The name of your campaign. It should not include spaces or special characters. Example: Spring_Sale or BlackFriday-2018.

Share Account ID: The Twitter advertiser ID of the account where you want to send data (not your Twitter handle). 

The segment file you deployed from Radius will be available at your selected destinations within 5 to 6 days. 

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