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Modeling

Modeling
Our analytics intelligence gives you insight into your customer behavior so you can find new prospects from our B2B data set, powered by The Network of Record™, and build hyper targeted audiences to deliver personalized content across any channel like the web, email, or even digital advertising. This way, you can fill your funnel with the best prospects and adapt to the next revenue opportunity.

With Radius, you can build models specific to your business goals so you can make informed decisions on where to spend marketing dollars for the best ROI. Plus, you can prioritize your hottest leads and prospects by adding Radius Scoring.

How It Works

Within Radius, we call models "goals." Radius models are trained using your CRM or MAT data. We'll analyze your data based on the rules you define for Won and Lost, then we identify your best new prospects from our B2B data set and uncover existing leads and accounts in your CRM or MAT that you may have overlooked.

Your First Model

We recommend your first goal be specific to a funnel stage, such as MQL. When your first goal focuses on the top of the funnel, you'll have more data to collect, giving you a more accurate reflection into what patterns exist. This means your insights are more actionable. For example, if you flip a coin three times and it lands on heads each time, it's easy to think it’s always going to land on heads. But if you flip a coin 1000 times, you’re more likely to get accurate results: roughly 50 / 50 heads and tails. 

For the best results we recommend having at least 5000 Won and 5000 Lost records. The more wins and losses, the more accurate of an outcome your model predicts.

Configure Goals and Scoring

Manage Radius Goals

Manage Radius Scoring

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