Who can use this feature?
Analyze and improve the health of your CRM and marketing automation tool (MAT) with Radius Data Stewardship. Powered by The Network of RecordTM and delivered by Radius data engineers, Radius Data Stewardship securely enhances and optimizes your data so you can develop a more effective pipeline and deliver results. Updates are based on your needs, and delivered within days, not months.
Radius offers six Data Stewardship options.
CRM Health bundles Matching Analysis, Duplicate Analysis, and Data Append into a single solution to make sure your CRM and MAT contain current and comprehensive data. CRM Health prepares you to take full advantage of predictive solutions like Radius, and makes them even more intelligent and powerful.
Using Radius' proprietary business graph for validation, Matching Analysis identifies CRM and MAT records that do not match and determines why not. Matching Analysis also identifies CRM and MAT records that match to businesses the graph lists as closed. Apply the analysis to understand your current match rates and how to improve them.
Duplicate Analysis identifies duplicates among your CRM and MAT records that match to Radius' business graph. From any set of duplicates, it also recommends a single record that should serve as the master. Merge or delete duplicates and move forward with cleaner data, so you can increase CRM adoption, create more efficient campaigns, and get more accurate analytics.
For records previously deployed from Radius, Data Refresh updates existing data based on signals from Radius' business graph, which is updated every two weeks. All business data is dynamic, especially for small and medium businesses. Having fresh data in your CRM and MAT helps make sure your marketing efforts are accurate and effective.
Every organization wants rich and robust data in their CRM and MAT. Data Append leverages Radius' business graph to fill in data gaps, providing new insights about your prospects and more channels to target them. Having comprehensive data helps you find the right contacts, open more marketing channels, and retarget existing prospects more effectively.
Custom TAM Analysis
It’s challenging to understand your Total Addressable Market based on CRM and MAT data alone. Custom TAM Analysis compares your CRM and MAT data with Radius' business graph to generate a breakdown of net-new prospects as well as existing prospects worth retargeting—typically by region or location. Use Custom TAM Analysis to inform strategic business decisions and plan campaigns.