Using RCX, partners can target net-new businesses as well as those in their own CRM, their partner’s CRM, or both, based on co-marketing objectives and program permissions. Partners can identify the best segments and start executing campaigns within days.
Radius Customer Exchange serves two primary use cases.
Co-Market With Complementary Brands. Leverage each partner's accounts and prospects to instantly identify and engage the best prospects for your partnership. Get a more accurate view of shared customers and prospects and identify new joint marketing opportunities. For example, you and your co-marketing partner want to grow your partnership by targeting qualified businesses that are new to both of you.
Co-Market Within Your Enterprise. Quickly realize value from acquisitions or identify opportunity with other corporate divisions by gaining instant visibility into each other’s accounts and opportunities. Upsell and cross-sell each other’s products and services. For example, your company acquires a smaller competitor. Right away, you can align records in separate CRMs and start marketing to all the new customers you’ve gained.
RCX is secure, fast, and easy.
Learn About Radius Customer Exchange
Understand how RCX works, and how it differs from the Radius app
Understand the considerations for using RCX