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Set Up Radius Scoring for Marketo

Set up Radius Scoring to prioritize high-scoring leads so your team knows who to take action on first.

Who can use this feature?

  • Customers who integrate both Salesforce and Marketo with Radius.
  • Users with Administrator role and Radius Scoring permission.

How It Works

Our scoring engine analyzes matched records from your connected Marketo to prioritize your hottest prospects based their fit to a Radius Goal. We calculate a score for each prospect by analyzing explicit business attributes to figure out which prospects look most like your buyer profile and prioritize them for your team.

Considerations for Using Radius Scoring

  • Scoring works for goals with at least 50 Open, 100 Won, and 100 Lost records. For best results, we recommend over 1000 Won records and 1000 Lost records.
  • Radius can send scores and grades to the Marketo Lead object.
  • Radius scores only existing Open records we've matched to. Any new records added to your Marketo automatically receive a score once they are matched.
  • All net-new Radius records deploy with a score.

walk-thru-widget.png Take a Tour! Log in to Radius, then click the walk-thru icon on the Scoring page.

Prepare for Radius Scoring

Here's what you'll need.

  • Review your goal model. Prospects you want filling your pipleline need to be categorized as Open.
  • Review your Marketo lead routing workflows. You may want to create or modify those workflows so they utilize the new Radius scores.
  • Add Radius Scoring fields to the Marketo Lead object.

Set Up Radius Scoring