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Standard and Additional Data Append Field Reference

Data Append fills blank fields in your Salesforce account, contact, and lead records with values from over 40 firmographic, technographic, and contact fields in The Network of Recordᵀᴹ. This reference identifies the standard fields whose values we append, as well as additional fields you can choose.

For more information about mapping Radius fields to Salesforce fields, check out Radius-Salesforce Field Mapping Reference.

Standard Radius Field Values Appended When New Records are Deployed

Radius customers who use Data Append get these standard field values appended when they deploy New records to Salesforce. Note that some field names are similar to the Radius signals you use to build segments, but not all Radius fields are exposed as signals and not all signals are fields. For example, when building a segment, you can select the signal Contact Has Phone Number, and the field whose value is deployed is Contact Phone

Business Signals Contact Signals

Annual Revenue (Range)

Business Name

Business Street

Business City

Business State

Business Postal Code

Business Website

Business Phone Number

Number of Employees (Range)

Email *

First Name

Job Title

Last Name


* Radius appends Email to net New records from Radius only. We do not append Email to existing records in Salesforce or future records added to Salesforce.

Additional Radius Fields Available for Appending

Radius customers who use Data Append can also append values for up to 5 of these additional Radius fields. 

Business Signals Contact Signals

Accepts Credit Cards

Accepts Insurance

Advertises Online

Advertising Technologies

Chain Type

E-commerce Technology

Facebook Link

Google Link

Hours of Operation

Is Headquarters

Is Small Office / Home Office

LinkedIn Company URL


NAICS Description

Number of Locations

Online Storefront

Price Range

Radius Rating


SIC Code

SIC Description

Territory *

Time in Business

Twitter Handle

Vertical *

Web Analytics

Yelp Link

Contact Job Function

Contact Title **

LinkedIn Profile URL **

Seniority Level

* Radius appends Territory and Vertical to net New records from Radius only. Radius does not append Territory or Vertical to existing records in Salesforce or future records added to Salesforce. 

** Mapping required to append and refresh contact fields with Radius Connect.

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