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Data Append

Data Append
Maintaining quality data at scale can be challenging and time-consuming. That’s where Radius can help. Data Append fills data gaps by appending firmographic, technographic, and contact data from The Network of Record™ to your Salesforce accounts, contacts, and leads to ensure accurate CRM data your company can take action on.

Help your team gain a complete picture of your customers and prospects so your team can target the right people, open more marketing channels, and retarget existing prospects more effectively. With data append, you can automate the enrichment process instead of treating it with point solutions. Make sure that new leads from Radius deliver all the data you need and leads already in your CRM are accurate and actionable. 

How It Works

Data Append lets you fill missing field values to leads, accounts, and contacts. Data Append does not overwrite existing values. By default, we append up to 14 fields. You can choose up to five additional fields that matter to your business for a total of 19 fields. 

When you set up Data Append, you'll see a number of options. Here's what happens with each one.

  • If you opt to enrich New records from Radius, we'll include field values for the contact and business attributes you choose during each deployment of New records.

  • If you opt to enrich existing CRM records, we'll fill missing field values with the contact and business attributes you choose one time after the setup.

  • If you opt to enrich future records in your CRM, we'll fill missing field values with the contact and business attributes you choose every hour after setup. Future records are new leads, accounts, and contacts that enter your CRM and match with Radius. 

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