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Data Append

Data Append
Data Append fills data gaps by appending firmographic, technographic, and contact data from The Network of Record™ to your Salesforce accounts, contacts, and leads. Give your team a complete picture of your customers and prospects so they can target the right people, open more marketing channels, and retarget existing prospects more effectively.

How It Works

Data Append lets you fill in missing lead, account, and contact field values. By default, we append up to 14 business and contact fields, but you can choose up to 5 additional fields for a total of 19. Data Append does not overwrite existing field values.

When you set up Data Append, you'll see a number of options. Here's what happens with each one.

  • If you opt to enrich new records from Radius, during each deployment of new records, we'll include values for standard business and contact fields and any additional fields you select. 

  • If you opt to enrich existing CRM records, we'll fill missing values one time for standard business and contact fields and any additional fields you select. This is called a full append.

  • If you opt to enrich future records in your CRM, we'll fill missing field values every hour for standard business and contact fields and any additional fields you select. Future records are defined as new leads, accounts, and contacts that enter your CRM and match with Radius records. 
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